Creating a brand

A brand is the AI's frame of reference. Better brand profile, better posts.

Setup wizard

/tools/marketing → New brand → 4 steps.

Step 1 — Basics

• Name — your brand name.
• Industry — pick from the list or type your own.
• Description — 1–2 sentences. "We make hosting that doesn't suck." style.
• Website — pull-down helps the AI grasp your business if it's not obvious.

Step 2 — Audience

• Target audience — "developers building side projects, small SaaS founders, dev agencies" — be specific.
• Pain points — what your audience cares about.
• Tone — pick from a list (Professional, Casual, Playful, Edgy, Authoritative) or describe in your own words.

Step 3 — Voice

• Keywords — comma-separated. Words/phrases the brand uses often.
• Banned words — what you NEVER want to see. ("revolutionary", "leverage", "ecosystem".)
• Sample posts — paste 3–10 social posts you've written that exemplify the voice. The AI uses these for style transfer.

Step 4 — Visual identity

• Logo — upload PNG/SVG. Used in generated images.
• Color palette — 3–5 hex colors. AI uses them for generated graphics.
• Reference images — optional. Drop in moodboard-style images; the AI will match the visual style for generated graphics.

Save. Brand is ready to generate content.

Editing a brand

Brands → click → Edit. Updates apply to future generations, not past ones.

Multiple brands

Add as many brands as your plan allows. Each has its own:

• Voice
• Connected social accounts
• Content history
• Schedule

Useful for agencies, multi-product founders, and anyone running distinct accounts under one Suzko login.

Connecting social accounts

After creating the brand, Connected accounts tab. Add one or more of:

• X (OAuth)
• Instagram (via Meta — needs a connected Facebook page)
• LinkedIn (personal or company page)
• Facebook (page)
• Threads (via Meta)
• Bluesky (app password)
• TikTok (OAuth)

Each link grants Suzko permission to post on the brand's behalf. Unlink any time.